I'm a content strategist and creative producer based in Spring Hope, NC. For the past seven years, I've led digital content and social media strategy for NC State's College of Design, translating the priorities of four academic departments into unified, audience-tested campaigns.

Before that, I spent over a decade running Cohen Studios, an independent photography, video, and communications consultancy — work that took me from product photography for national tech brands to social strategy for small local businesses. That range is where I learned that good strategy and good craft aren't separate skills; the best campaigns need both.

I'm currently pursuing my MBA through NC State's Jenkins program, sharpening how I think about aligning creative work with organizational strategy. When I'm not working, you can find me as an active member of my community's Downtown Development Board.